Smadar Moses Kaplan
Rebranding

We undertook a rebranding project for Smadar Moses Kaplan, an accountant, with a focus on strategic thinking and highlighting Smadar’s unique qualities compared to competitors.

We started off with strategic thinking and unique positioning of Samadar compared to its competitors. This thinking generated a tagline that distinguishes and highlights Samadar within the “gray” area of the accounting field: Financial guidance and journey partner.

This was followed by the development of the design concept of separate layers merging into a single unit, with an element of breaking out of the box. Our goal was to ensure that Smadar stood out and emphasized her fresh perspective, which is why we opted for young and striking colors in the design.