ctrl+e
Branding

Charles has developed a cutting-edge AI-based product and system that helps small building owners and managers save energy and money by learning, managing, and controlling electricity. To convey the advantages of his product, we named the company “ctrl+e” – a combination of the familiar keyboard shortcut “ctrl” and the letter “e” for energy. This name not only represents the idea of controlling energy, but also emphasizes the simplicity of saving energy with just a click.

To complement the name, we developed the tagline Energy Controlled Intelligent Buildings to tell the company’s story. The customized font used in the logo design conveys technology and innovation with its minimalist and clean look. The center of the logo is the plus sign, symbolizing the product’s brain, while the circle around it represents the electric circuit.

Using the logo as a strong foundation, we created a comprehensive graphic language to accompany the brand across all marketing materials, both digital and print. The website also features graphics elements to help explain the problem and the company’s solution.