The Taste of Nature
Rebranding

The branding process for the “Professional Foraging Center” was strategically crafted to position the center as the most comprehensive and professional in Israel’s field.

We began by studying the market and competitors to identify opportunities for differentiation. After careful consideration, we crafted the name and tagline: The Taste of Nature – Israel’s Center for Professional Foraging. The name conveys a sense of expertise and nature, reflecting the center’s values and services.

In the second stage, we focused on developing a unique form and graphic language, selecting each leaf with care to create a distinctive look and feel.

To learn about The Taste of Nature book please click here.