Omer Builds in Wood
Branding

For Omer Lotem, a talented carpenter specializing in exterior carpentry, I had the pleasure of creating a brand identity that truly captured the essence of his unique craftsmanship. Before beginning the design process, we worked together to develop a tagline that would perfectly encapsulate his business’s values: Omer Builds in Wood – Custom Designed Exterior Carpentry.

Using this as our guide, I designed a logo and business cards that emphasize Omer’s handiwork, his love for nature, and the meticulous quality of his products. By using natural textures and earthy colors, we were able to create a cohesive visual identity that truly set his business apart from the competition.