Shulina
Branding

A fresh and vibrant branding was created for Shulina – Encounters of the Culinary Type, reflecting Shuli’s bubbly personality and culinary expertise.

The branding process included a thoughtful selection of colorful and happy vegetables, which were combined with a playful, light, and delicate tagline to create a distinctive brand.

In addition to the visual identity, the products were given amusing names that engage the audience and convey the brand’s playful tone. The overall design language, both graphical and marketing, reflects the brand’s fun and vibrant spirit.

Photography: Aviv Kurt