Vitella
Package Design

Rebranding for Vitella by Deseo, a brand of high-quality, natural chocolate products.

The goal of the rebranding was to create a modern and chocolaty logo that reflects the brand’s tribal concept from its early days. We created a uniform, fun, tasty and differentiated graphic language for the brand that is based on tribal aesthetics. The rebranding process included designing four labels for four different flavors in two sizes.

The labels were designed to create a strong and recognizable brand identity, but each label has its own color scheme and imagery to represent the unique flavor. The tribal motifs on each label add a touch of authenticity and originality to the design, while the modern typography and clean layout ensure that the product stands out on the shelf.

In addition to the chocolate products, we also designed a package for a dried strawberry snack under the Deseo brand. The package design is consistent with the branding of the chocolate products, featuring tribal motifs, a modern layout, and the signature Deseo logo.